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Google Expands Local Inventory Ads To More Countries

Google’s product listing ads or local inventory ads are now going to be available in the UK, France, Germany, Japan and Australia. Google Inventory Ads were launched in the U.S last Fall. Local inventory ads help retailers drive foot traffic and sales by showing local product availability, price and store information to shoppers in the area. According […]

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Facebook To Unveil New Ad Tool Next Week

Facebook plans to unveil a new advertising tool to help advertisers track users across all devices according to the Wall Street Journal. The move comes as brand advertisers move resources away from their Facebook pages in favor of micro sites . The new tool is expected to be released next Monday at Advertising Week in New […]

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China Blocks DuckDuckGo

DuckDuckGo, the privacy search engine is no longer accessible in China. The Founder and CEO of DuckDuckGo, Gabriel Weinberg, confirmed that his search engine was blocked by Chinese regulators. He confirmed this yesterday on Twitter. @SirSteven @duckduckgo @jasonqng we did get blocked as far as we know — Gabriel Weinberg (@yegg) September 21, 2014 Weinberg […]

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Getty Images Launches an iPhone and iPad App For Personal Use, Not Photographers

Getty Images launched a new iPhone and iPad app, called Getty Images Stream, which allows users to view the latest photographs.  The app lets users browse through photographs in number of categories, including sports, news, entertainment. When a user click on one of these categories, they’ll be taken to stream of photos from Getty. The […]

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Don’t Be Short-Sighted with your Website Marketing Strategy: The Value of Multiple POAs

Many website owners now realize that actively steering visitors toward a clear POA (point-of-action) on their site is critical for increasing the website conversion rate, which improves the return on their website marketing investment. However, the primary POA is all-too-often an “all-or-nothing” proposition – meaning that it is often geared toward a specific kind of […]

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