I am not a big tool user in general. By that I mean the types of tools that supposedly help you “optimize” your website. There is no perfect page for SEO purposes, so in my opinion any tool that claims to give you information such as how many words you need here or there is [...]
The phrase “content marketing” seems to be the latest buzzword in online marketing circles. Every SEO consultant and agency is talking about it and writing about it. The SMX West Conference being held this week in San Jose even has a whole day devoted to learning about content marketing. While it’s new to many, content [...]
Continue →Link building is an important component of SEO because inbound links are what help to convey trust to the search engines. Link building can be approached many ways. There’s an easy way and a hard way. Take a guess which one has the biggest impact on your SEO? If you think that link building is [...]
Continue →As a PPC management company, we are often called upon to “fix” PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns cannot be “tweaked” into success, because they were not built on a solid foundation from the outset. Without taking the [...]
Continue →If you are a Google Reader user and visited the site today then you were greeted by this message: This was part of Google spring cleaning that began in 2001 and was posted on their blog yesterday: “We’re living in a new kind of computing environment. Everyone has a device, sometimes multiple devices. It’s been [...]
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Behind closed doors, Google is building a same day shipping service to compete directly with Amazon Prime and bunch of other similar services according to a report by TechCrunch. According to the anonymous source, the service will be called “Google Shopping Express” and will be $10 to $15 cheaper than Amazon Prime and offer same-day [...]
Continue →Last week my engaged daughter Corie, who lives in Houston, came home for a visit. She had various reasons for leaving warm and sunny Texas to arrive in snowy New England, one of which was to do some wedding dress shopping with me and a few of her bridesmaids-to-be. This was my first experience shopping [...]
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